Round-Up: Multifamily Insiders

If you own or manage apartments in South Jersey, I encourage you to check out Multifamily Insiders, which is a site dedicated to the Apartment Industry.  There are a variety of resources on the site, including job and vendor listings as well as blogs and discussion threads.  I seem to always find some useful/interesting information + there is a real sense of "community" building on the site.  (Full disclosure: I have signed up to be a member of Multifamily Insiders but have no ownership interest or other financial interest in it and absolutely no involvement in running it.  I just find it to be a useful site.)

Anyway, I wanted to pass along some recent blog posts from Multifamily Insiders which I thought you might find useful/interesting:

  • Pablo Paz, National Safety and Maintenance Instructor for NAA Education Institute, warns that apartment properties will be subject to the EPA's new Lead-Based Paint Renovation, Repair and Painting (RRP) Rule which takes effect April 22, 2010.  For those unaware, among other things, the new Rule requires employees and contractors who perform any renovations, repairs, and painting in homes built before 1978 to be certified by an EPA-accredited training provider as to regulations and guidelines on how to work safely with lead-based painted surfaces.  The training has to be completed by the April 22/2010 deadline.  The post includes useful links to further information from the NAAEI and the EPA about the Rule and compliance.
  • Brent Williams has an excellent series of posts about the ugly, the bad, and the good (somewhat) that he was subjected to during the lease renewal process at his apartment complex.  The posts contain excellent analysis and food for thought for all managers or owners.  MORAL OF THE STORY: customer service and attention to detail add value to a property and are worth the effort.
  • On the topic of customer service, Eric Brown of the Urbane Lab has an excellent post on what he calls "Partnership Marketing" which, in this case, involves working w/ several businesses -- including local restaurants -- to provide custom shuttle service to residents at no cost to the property!  (You may recall Eric Brown/Urbane Apartments from an earlier post on marketing via social media.)  The free bus service clearly adds value to the property and it sounds like a real "win-win" for all involved.  What kind of "Partnership Marketing" opportunities might be available to your properties that would help add value?

Is a Rental Renaissance Coming?

Here's a post by Dee Allomong of Let's Talk Property Management about the onset of a possible "rental renaissance" tied to the impending reset of option-ARM mortgages in the U.S.  (Full disclosure: I am a member of Let's Talk Property Management but have no ownership interest in it and absolutely no involvement in running it.  I find it to be a useful site.) 

If Dee is right, and I think she is, the renaissance will be led by those suddenly finding themselves in the "sell to rent" group.  Check out the graph in Rental Housing and Real Estate Market Trends for 2010 from PropertyManager.com, to which Dee also links.  There is a mountain of option-ARM mortgages still to reset and we might not get to the other side until 2013.

So, we should expect a significant increase in the tenant pool, but is that a good thing for managers of multi-family properties?  I'm not so sure.  On the one hand, more tenants should eventually equal more demand, which is a good thing.  On the other hand, won't many of the "sell to rent" group look for residential to rent first?  Furthermore, won't there by credit issues?

The key to creating value from the "sell to rent" group will be found in screening and marketing.  If you are a multi-family property manager, when is the last time your screening procedures were reviewed and updated?  Are you able to identify the credit risks and proceed accordingly?  Similarly, are you able to identify the cream of the crop from the "sell to rent" group?  If so, what are the demographics and how can you reach them?

If anybody out there has reliable demographics on the "sell to rent" group and any experience in trying to reach it, please drop me a line.